VegaShark: Relentless Web evangelist Lost in random thoughts

From Wikipedia: “An unconference is a participant-driven meeting. The term “unconference” has been applied to a wide range of gatherings that try to avoid one or more aspects of a conventional conference, such as fees, sponsored presentations, and top-down organization.” Last Thursday I’ve participated to the Zalando Online Marketing Camp in Berlin, without any doubt an unconference. After a short […]

On Wednesday last week, I had the pleasure to attend, as a panelist, the session dedicated to “The Art of Storytelling” at #DMWF Amsterdam. My co-panelists: Selena Gabat Director Social Media at Sky Deutschland AG, Lukas Kreutzer CMO at Europeesche, Robert Zuidgeest, Head of Digital Marketing at The Walt Disney Company. We were  moderated by Chelsea […]

“I can’t think of anything that excites a greater sense of childlike wonder than to be in a country where you are ignorant of almost everything. Suddenly you are five years old again”  - Bill Bryson One of my favourite game when I was a kid, was picking up my mother’s globe, to spin it and, […]

Exploring different cultures. Have an international professional experience. Learn a foreign language. Be part of an international community. Enjoy a better quality of life. Earn more money. There are many motivations to move abroad. Expats’ lifestyles are so mixed and matched that is not possible to give a single meaning to the world “expat”. There […]

From 2013 beacons technology started to become the new hype, also thanks to Apple iBeacons launch. Beacons were welcomed as the marketers dreams coming true. Enabling a more granular location awareness compared to GPS and being able to target customers with relevant, personalised and appropriately timed messages, beacons poised to transform how retailers, events, transit […]

There are plenty of articles and books advising you on how to start up your start up, on how to prepare a perfect business plan, the ideal deck, your invincible elevator pitch. Probably what you’ll find below is neither original neither new to your ears. The aim of this post is to report what 5 […]

A couple of weeks ago I was in NYC and I had the chance to attend 3 different pitching events involving start-ups at different stages of maturity. Social commerce, copyrights, focus groups, data arbitrage, health, fashion, market places… The first (astonishing!) finding is that Venture Capitalists are humans and as The Dress showed up and as […]

Let’s do a simple test. Be honest and reply YES or NO to the list of questions below: I never turn my mobile off Y/ N I often send text while walking Y/ N I’m compelled to make calls even in quite places like cinema or library Y/ N I regularly make personal calls while I’m at work Y/ N […]

I fully agree with the “Entrepreneur” article. The New York City Women Entrepreneurs Festival (WeFestival) is one of the few events still worth attending. I was fortunate enough to be there this year. Focus, the 2015 keyword. Conversation is the format. Celebration, the mood. Diane Von Furstenberg inaugurated the first evening: every sentence she told was […]

Here we are: the second post dedicated to understand why some apps and products are more engaging than others. In the first one I’ve tried to analyse how one of the theories developed for explaining drug addiction could give insights about smartphones dependency: the opponent process theory (R. Solomon). You have learnt to react to a […]