VegaShark: Relentless Web evangelist Lost in random thoughts

The opponent process theory. Why some apps are more engaging than others?

Posted in: Marketing, mobile Tags: angry birds, apps, churn rate, engagement, Facebook, frequency, gamification, habit, lifetime value, marketing, marshmallow, mobile, opponent process theory, pavlov, reward, stanford, trigger, zuckemberg

Do they exist? I mean smartphones owners never got addicted to Angry Birds or to Ruzzle? If you know them, please introduce us! They are rare, almost unique. I’d love to interview them. This series of posts was born from attending conferences, reading some psychological theories and articles in the effort to understand why some […]