VegaShark: Relentless Web evangelist Lost in random thoughts

Triggers. Motivation and the Ikea effect. Why some apps are more engaging than others?

Posted in: Marketing, mobile Tags: apps, corbit, engagement, fogg behaviour model, hooked, investment, marketing, meci&ryan, mobile, motivation, nir eyal, opponent process theory, pavlov, skydrivers, solomon, trigger

Here we are: the second post dedicated to understand why some apps and products are more engaging than others. In the first one I’ve tried to analyse how one of the theories developed for explaining drug addiction could give insights about smartphones dependency: the opponent process theory (R. Solomon). You have learnt to react to a […]