Beacons technology: is it here to stay? That’s not the right question.
Posted in: digital transformation, ecommerce, Marketing, mobile, Shopping behavior, StartupFrom 2013 beacons technology started to become the new hype, also thanks to Apple iBeacons launch. Beacons were welcomed as the marketers dreams coming true. Enabling a more granular location awareness compared to GPS and being able to target customers with relevant, personalised and appropriately timed messages, beacons poised to transform how retailers, events, transit […]